institutionalize
/ˌɪnstəˈtuːʃənəˌlaɪz/ /Brit ˌɪnstəˈtjuːʃənəˌlaɪz/
verb
also Brit institutionalise -izes; -ized; -izing
[+ obj] to cause (a custom, practice, law, etc.) to become accepted and used by many people :to establish (something) as an institution
to put (someone, such as a mentally ill person) in an institution (sense 1b)