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popularity contest
US
UK
noun
plural ~ -tests
[count] :a contest or situation in which the person who wins or is most successful is the one who is most popular rather than the one who is most skillful, qualified, etc.
The
election
was
just
a
popularity
contest
.
Voters
didn't
really
care
about
the
issues
. -
often
used
to
say
that
someone
or
something
is
not
popular
After
laying
off
hundreds
of
workers
,
the
company
isn't
going
to
win
any
popularity
contests
around
here
. [=
the
company
is
not
well
liked
after
laying
off
hundreds
of
workers
]