noun
[noncount] informal + often disapproving :talk or writing that is intended to make people excited about or interested in something or someone
verb
hypes; hyped; hyping
[+ obj] informal + often disapproving :to talk or write about (something or someone) in a way that is intended to make people excited or interested
hype up
[phrasal verb]
hype (someone) up or hype up (someone) informal :to make (someone) very excited