capitalize
/ˈkæpətəˌlaɪz/
verb
also Brit capitalise -izes; -ized; -izing
[+ obj] to use a capital letter to write, print, or type (a letter of the alphabet)
to begin (a word or name) with a capital letter
to provide the money that is needed to start or develop (a business)
to sell (something valuable, such as property or stock) in order to get money :to convert (something) into capital
capitalize on
[phrasal verb]
capitalize on (something) :to use (something, such as an event or situation) in a way that helps you :to get an advantage from (something)