pretense
/ˈpriːˌtɛns/ /Brit prɪˈtɛns/
noun
US or Brit pretence , pl -tenses
[count] :a false reason or explanation that is used to hide the real purpose of something :pretext
an act or appearance that looks real but is false [singular]
[count] formal :a claim of having a particular quality, ability, condition, etc. - usually singular