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ploy
/ˈploɪ/
US
UK
noun
plural ploys
[count] :a clever trick or plan that is used to get someone to do something or to gain an advantage over someone
Her
story
about
being
sick
is
only
a
ploy
to
get
you
to
give
her
money
.
a
marketing
ploy [=
something
that
people
who
are
selling
a
product
use
to
make
people
want
to
buy
the
product
]
US